Dongfeng eπ 007 EV: The Ultimate Guide to China’s Sleek Electric Sedan

The Dongfeng eπ 007, launched on March 14, 2024, is the flagship model of Dongfeng Motor Corporation’s new energy vehicle (NEV) sub-brand, eπ (pronounced “e pie”). This mid-to-large electric sedan combines cutting-edge technology, a futuristic design, and impressive performance, positioning it as a strong contender against rivals like the BYD Seal, Xpeng P7, Zeekr 007, and Tesla Model 3. In this comprehensive guide, we explore the Dongfeng eπ 007’s launch details, specifications, pricing, features, and its role in the global electric vehicle (EV) market as of May 21, 2025.

Introduction to the Dongfeng eπ 007

The eπ 007 is Dongfeng’s bold step into the competitive EV market, introduced under the eπ sub-brand on November 10, 2023. Built on the Dongfeng Quantum Architecture Platform with the Mach E powertrain system, this 5-door, 5-seater liftback sedan boasts a sleek, coupe-style fastback design with a low drag coefficient of 0.209 Cd. Available in both Battery Electric Vehicle (BEV) and Extended-Range Electric Vehicle (EREV) variants, the eπ 007 caters to diverse driving needs, from urban commutes to long-distance travel.

Launch and Market Rollout

• Official Launch: The eπ 007 was unveiled on March 14, 2024, during the “Dongfeng Yipai π Day” event in China.
• Pre-Sales: Pre-orders began on January 18, 2024, with a starting price of 159,000 yuan (approximately $22,100 USD).
• Delivery Timeline:
  • BEV Deliveries: Started on March 14, 2024.
  • EREV Deliveries: Began on August 1, 2024.
• 2025 Model Update: An enhanced 2025 Dongfeng eπ 007 was launched on May 21, 2025, featuring improved range and additional comfort features.
• Export Markets:
  • Belarus: The first export market, with a premiere in Minsk on October 2, 2024, and immediate order availability.
  • Europe: Showcased in Spain, the Netherlands, Switzerland, and Italy in summer 2024, with sales expected in Q1 2025.
• Sales Performance: The eπ brand sold 5,344 vehicles in August 2024, ranking 49th in China’s passenger vehicle sales chart.

Powertrain and Performance

The Dongfeng eπ 007 offers a range of powertrain options, catering to different performance and range preferences. Below are the details for each variant:

Extended-Range Electric Vehicle (EREV)

• Model: 200 Pro
• Powertrain: A 1.5L internal combustion engine (ICE) acts as a generator (not connected to wheels), paired with a 160 kW (218 hp) rear electric motor delivering 310 Nm of torque.
• Battery: 28.39 kWh lithium iron phosphate (LFP) battery.
• Range:
  • Pure Electric: 200 km (124 mi) CLTC, upgraded to 230 km for the 2025 model.
  • Comprehensive: 1,200 km (746 mi) CLTC, upgraded to 1,230 km for 2025.
• Acceleration: 0-100 km/h in 7.2 seconds.
• Charging: Fast charging from 30% to 80% in 26 minutes (4C charging for 2025 model).

Battery Electric Vehicle (BEV)

1. 530 Pro:
   • Powertrain: Single rear motor, 160 kW (218 hp), 310 Nm torque.
   • Battery: 56.83 kWh LFP battery.
   • Range: 530 km (329 mi) CLTC.
   • Acceleration: 0-100 km/h in 6.8 seconds.
   • Charging: Supports 3C fast charging.
2. 620 Pro:
   • Powertrain: Single rear motor, 200 kW (272 hp), 320 Nm torque.
   • Battery: 70.26 kWh LFP battery.
   • Range: 620 km (385 mi) CLTC, upgraded to 650 km for the 2025 model.
   • Acceleration: 0-100 km/h in 5.8 seconds.
   • Charging: Supports 3C fast charging.
3. 540 AWD Max:
   • Powertrain: Dual motors (AWD), combined 400 kW (544 hp), 640 Nm torque.
   • Battery: 70.26 kWh LFP battery.
   • Range: 540 km (336 mi) CLTC.
   • Acceleration: 0-100 km/h in 3.9 seconds.
   • Charging: Supports 3C fast charging.

Design and Styling

The eπ 007 stands out with its futuristic and aerodynamic design, inspired by Chinese culture and the concept of “Yuyu” (creating blank space for simplicity).

Exterior

• Dimensions: 4,880 mm (L) x 1,895 mm (W) x 1,460 mm (H), with a 2,915 mm wheelbase.
• Aerodynamics: Low drag coefficient of 0.209 Cd, enhancing efficiency.
• Lighting:
  • Split LED headlights with 104 LEDs.
  • Through-type taillights with 230 LEDs.
• Unique Features:
  • Optional electric scissor doors with obstacle avoidance.
  • Electric rear spoiler for enhanced aerodynamics and style.
• Color Options: Night Shadow Black, Dawn White, plus five optional colors (Creek Gray, Orchid, Sunny Gold, etc.).
• Wheels:
  • Standard 18-inch low-drag wheels.
  • Top trim features 19-inch performance wheels with red brake calipers.

Interior

• Cockpit: Minimalist design with an 8.8-inch flippable LCD instrument panel and a 15.6-inch central control screen, powered by a Qualcomm Snapdragon 8155 chip.
• Audio: 20-speaker audio system for immersive sound.
• Ambiance: 64-color ambient lighting.
• Charging: 50W wireless charging pad.
• Seating:
  • Heated and ventilated front seats.
  • 6-way electric driver seat, 4-way electric passenger seat.
  • 2025 model upgrades include softer interior fabrics, high-elastic sponge seats, and an 8-point massage system with 30% stronger intensity and 15% larger coverage.
• Smart Features:
  • SOA intelligent cockpit with 38 service modules, 123 interfaces, and over 300 custom scenes.
  • Gesture recognition for intuitive controls.
  • Non-sensing Bluetooth key for seamless access (2025 model).

Intelligent Driving and Safety

The eπ 007 is equipped with advanced driver assistance systems (ADAS) and robust safety features:

• Standard L2+ Driving Assistance:
  • Forward collision warning.
  • Automatic emergency braking.
  • Adaptive cruise control.
  • Lane-keeping assist.
  • Blind-spot monitoring.
• Optional eπ PILOT Package:
  • 31 sensing hardware units (cameras, radars, etc.).
  • Supports NOA high-speed pilot assistance and LAPA over-the-horizon memory parking (via subscription).
• Safety Features:
  • Built with the Mahe E battery, tested for extreme conditions (e.g., gunfire, high-altitude drops, seawater immersion).
  • Reinforced chassis for enhanced crash protection.

Pricing and Discounts

The Dongfeng eπ 007 is competitively priced, making it an attractive option in the mid-to-large EV sedan segment:

• Price Range (2024 Launch):
  • EREV (200 Pro): 159,600 yuan ($22,200 USD).
  • BEV (530 Pro): 166,600 yuan ($23,200 USD).
  • BEV (620 Pro): 179,600 yuan ($25,000 USD).
  • BEV (540 AWD Max): 199,600 yuan ($27,800 USD).
• Limited-Time Discount: A 30,000 yuan ($4,200 USD) discount was offered on BEV models for purchases before April 30, 2024, reducing prices to 136,600–169,600 yuan ($19,000–$23,600 USD).
• Fully Loaded Price: With options like scissor doors and an electric rear spoiler, the top trim costs approximately 234,600 yuan ($32,600 USD).

2025 Model Enhancements

The 2025 Dongfeng eπ 007, launched on May 21, 2025, introduces several upgrades:

• Range Improvements:
  • BEV: Maximum CLTC range increased to 650 km (from 620 km).
  • EREV: Pure electric range improved to 230 km, comprehensive range extended to 1,230 km.
• Comfort Upgrades:
  • Electric release door buttons.
  • Heated leather steering wheel.
  • Softer interior fabrics with high-elastic sponge seats.
  • Enhanced 8-point massage system.
  • Non-sensing Bluetooth key.
• Charging:
  • BEV models support 3C fast charging.
  • EREV model supports 4C fast charging.

Market Positioning and Competitors

The eπ 007 competes in China’s crowded EV market against models like the BYD Seal, Xpeng P7, Zeekr 007, and Tesla Model 3. Its combination of advanced technology, long range, and competitive pricing makes it a compelling choice. The Nissan N7, launched in 2025 through a Dongfeng-Nissan joint venture, shares the eπ 007 platform and achieved over 10,000 orders in 18 days, highlighting the platform’s appeal.

Dongfeng’s eπ Brand Strategy

The eπ brand is part of Dongfeng’s “1258 e-Qi” plan, aiming for 100% electrification by 2024 and 500,000 NEV sales by 2025. The eπ 007 embodies this vision, blending Chinese cultural influences (e.g., natural crystals and landscapes) with cutting-edge EV technology.

Global Expansion

Beyond China, the eπ 007 is making waves internationally:

• Belarus: Launched on October 2, 2024, with immediate order availability.
• Europe: Demonstrated in summer 2024, with sales planned for Q1 2025 in countries like Spain, the Netherlands, Switzerland, and Italy.

Why Choose the Dongfeng eπ 007?

The Dongfeng eπ 007 stands out for its:

• Sleek Design: Aerodynamic fastback with optional scissor doors.
• Versatile Powertrains: EREV and BEV options for varied needs.
• Advanced Technology: L2+ ADAS, intelligent cockpit, and high-performance computing.
• Competitive Pricing: Affordable compared to rivals.
• Global Ambition: Expanding to international markets.

Conclusion

The Dongfeng eπ 007 is a game-changer in the electric sedan market, offering a blend of style, performance, and technology at a competitive price. With its 2025 updates, enhanced range, and global expansion plans, it’s poised to make a significant impact. Whether you’re in China, Belarus, or awaiting its European debut, the eπ 007 is worth considering for your next EV purchase.

Stay tuned for more updates on the Dongfeng eπ 007 and its global journey!

Dongfeng eπ 007 Specifications